Popai UK & Ireland

Point-of-Purchase Advertising International (POPAI) is the only global, not-for-profit trade association exclusively committed to serving the interests of all those involved in retail marketing. POPAI has 20 national offices covering 45 countries and more than 1, 700 members worldwide. The organisation works to establish and maintain excellence in all kinds of retail marketing communications, raise standards of business practices and supply its membership with information to ensure its continued position as a vital part of the marketing mix.