Leicester Shire Promotions
Tourist Attractions in Leicester, Leicestershire
Leicester Shire Promotions is the Destination Management Organisation (DMO) responsible for promoting Leicester and Leicestershire to visitors. It was established in July 2003 and is a private, not-for-profit firm. Leicester Shire Promotions is a partnership between Leicester City Council, Leicestershire County Council and East Midlands Tourism. The organisation's activities are located on a co-ordinated place marketing strategy.